Look at men's hands, not shoes
by Broderick Perkins
© 2010 DeadlineNews.Com
Unauthorized use of this story is a copyright violation -- a federal crime
Deadline Newsroom - Realtor.com's Mobile App for iPad is, hands down, mother-of-all-real-estate-apps.
It's not just the GPS assist that gets you there like real navigational GPS, the sigh candy that interrupts your normal blinking response, or the deep levels of customization that empower you to go beyond static browsing for housing.
"It's the immediacy. It's instant gratification. The investigative component has arrived to real estate mobile devices. Apps are consumers' passport to a new world of real estate. It's transforming real estate today like the Internet did 15 years ago," said Julie Reynolds, Move.com's social media guru. Move.com operates Realtor.com.
The Realtor.com Mobile App plugs into the world's most robust real estate search engine, Realtor.com, where 80 percent of all its nearly 3.5 million listings are updated every 15 minutes.
"It's ultra cool," says Robert "The-Internet-Is-My-Office" Aldana, a television- and radio-broadcasting Intero real estate agent from San Jose, CA who taps everything from mobile real estate apps to YouTube videos to keep his listings moving.
"This is going to make Redfin and Trulia cry. They have pretty decent apps, but (the app's) Scout and Draw really put this application above everybody else. But that's good for everybody. It will make them go back to the drawing board," says Aldana.
Get the full story here: "Realtor.com Raises the Mobile App Bar"
• Click on the keywords below for more stories on this subject.
© 2010 DeadlineNews.Com
Advertise on DeadlineNews.Com | Shop DeadlineNews.Com
Get "News that really hits home!" for your Web site or blog from the DeadlineNewsGroup.Com.
You are reading a sample of "News that really hits home!" now available from several beats and published in a growing number of locations.
Broderick Perkins, an award-winning consumer journalist, parlayed 30 years of old-school journalism into a digital real estate news service, the San Jose, CA-based DeadlineNews Group, including DeadlineNews.Com, a real estate news and consulting service and Web site, and the Deadline Newsroom, DeadlineNews.Com's news back shop.
Under the DeadlineNews Group umbrella:
Perkins is managing editor of HomeAway.com's Gulf Coast Response Center.
Perkins was the first Examiner to cover three beats for the Examiner.com news service:
• National Real Estate Examiner
• National Consumer News Examiner
• National Offbeat News Examiner
Other DeadlineNews Group Feeds are available from DeadlineNews.Com.
DeadlineNews.Com's Editorial Content Is Intellectual Property • Unauthorized Use Is A Federal Crime
3 comments:
Thanks for the post, Broderick. Robert points out one of my favorite features--the Area Highlighter. It lets you draw your search area right on the iPad, and you can even drill down to just one street: http://youtu.be/4UlIWz9NS_U
What's your favorite feature?
Da same. That was really pretty cool to watch. "Ultra cool" as Robert said. He also said, which I didn't get to put in the story, that the Realtor App is enough of a reason alone to buy an iPad. It is very hot.
Thanks for the kudos.
Post a Comment