RE/MAX is banking on home buyers and sellers stopping by real estate outlets while picking up groceries at New England supermarkets.
by Broderick Perkins
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Deadline Newsroom - Would you shop for a home during a milk run to the supermarket?
Maybe not today, maybe not tomorrow, but perhaps soon, especially if you regularly push a shopping cart past a real estate outlet in the supermarket you visit several times a week.
That's just what RE/MAX of New England is hoping – that consumers will add a home purchase to their grocery list now that the company is rolling out real estate offices in some Stop & Shop stores in the New England area.
And, with many supermarkets already outfitted with banking services and coffee shops, the company might just be on to something.
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Broderick Perkins, an award-winning consumer journalist, parlayed 30 years of old-school journalism into a digital real estate news service, the San Jose, CA-based DeadlineNews Group, including DeadlineNews.Com, a real estate news and consulting service and Web site, and the Deadline Newsroom, DeadlineNews.Com's news back shop.
Perkins is also the first Examiner to cover three beats for the Examiner.com news service:
National Offbeat News Examiner
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Tuesday, February 16, 2010
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From The Deadline Newsroom on 2/16/2010 08:30:00 AM
Labels: Broderick Perkins, Deadline Newsroom, DeadlineNews.Com, home buying, home selling, real estate, real estate advertising, real estate marketing
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