Thursday, June 18, 2009
by Broderick Perkins
© 2008 DeadlineNews.Com
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Deadline Newsroom - June is National Homeownership Month and this year, one agency is pulling out all the social networking stops to get more consumers to take a look at the possibility of owning their own home.
The U.S. Department of Housing and Urban Development (HUD) launched the celebration in 1997 as National Homeownership Week, a time to focus on the importance of homeownership.
The event has since been expanded to the entire month of June as National Homeownership Month, a month-long celebration to coincide with the time of year the home buying cycle begins to kick in.
In the midst of the Great Recession, it's gotten tougher for the seasonal cycle to pick up steam, so NeighborWorks America is rolling out the red carpet with consumer outreach efforts that support affordable, sustainable and healthy homes and neighborhoods.
"This month (we) are launching increased marketing and social media efforts to put the right information in the hands of potential homeowners so that they achieve the American Dream of homeownership for the long-run," said Ken Wade CEO of NeighborWorks America.
Join the party and get the inside scoop on buying and owning a home.
NeighborWorks America will post a "Homebuyer Tip of the Day" on its National Homeownership Month Web page, the NeighborWorks News Blog, and its Twitter and Facebook channels.
Tips include "10 Secrets Every First-time Homebuyer Should Know;" how to determine if home ownership is for you; and loan modifications, refinancing and other alternatives for financially troubled homeowners.
They've also included a series of podcast interviews with homeowners discussing "What homeownership means to me," on NeighborWorks America's YouTube channel.
There's also guidance on how a homeowner facing financial difficulty can avoid a foreclosure rescue scam.
Homeowners facing foreclosure also get encouragement to reach out for help from a HUD-certified mortgage counselor, and HUD's additional information.
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Broderick Perkins, an award-winning consumer journalist, parlayed 30 years of old-school journalism into a digital real estate news service, the San Jose, CA-based DeadlineNews Group, including DeadlineNews.Com, a real estate news and consulting service and Web site, and the Deadline Newsroom, DeadlineNews.Com's news back shop.
Perkins is also the first Examiner to cover three beats for the Examiner.com news service:
National Offbeat News Examiner
National Consumer News Examiner
National Real Estate Examiner
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